NBCU Catalyst - According to Philips' Sital Banerjee, personalization is only scratching the surface of its potential. "The magic will happen once we start personalizing at scale." Catch up on our latest
![Where is the working class? It's all over the world today”: Jairus Banaji in conversation with Sheetal Chhabria and Andrew Liu — borderlines Where is the working class? It's all over the world today”: Jairus Banaji in conversation with Sheetal Chhabria and Andrew Liu — borderlines](https://images.squarespace-cdn.com/content/v1/5a612946dc2b4ac411a7a831/1610987383655-OLG3KTPC44FBD95BRJPH/Fig+2+Jairus_late_sixties.jpg)
Where is the working class? It's all over the world today”: Jairus Banaji in conversation with Sheetal Chhabria and Andrew Liu — borderlines
![Global Client Debate - Sital Banerjee, Philips International (Festival of Media 2008) Part 5 - YouTube Global Client Debate - Sital Banerjee, Philips International (Festival of Media 2008) Part 5 - YouTube](https://i.ytimg.com/vi/uGlTMDQNZ0Q/hqdefault.jpg)
Global Client Debate - Sital Banerjee, Philips International (Festival of Media 2008) Part 5 - YouTube
![MediaSense feature in Marketing Week 'Worlds biggest brands rapidly moving programmatic away from agencies' | MediaSense MediaSense feature in Marketing Week 'Worlds biggest brands rapidly moving programmatic away from agencies' | MediaSense](https://www.media-sense.com/wp-content/uploads/2014/09/Marketing-Week-PR.png)